Planning Successful Meetings and Events

10

Promoting Your Meeting

Whether your meeting is a directive to employees requiring attendance at a corporate function or an invitation to engage in an optional, for-fee educational seminar or annual meeting, information about the meeting or event must be forwarded to the target audience.

You may be asked to prepare literature to secure exhibitors for a convention, entice members to a monthly meeting, encourage the sales force to embrace a series of training sessions, invite select VIPs to a fund-raising event, or announce the awards for winners of an incentive sales campaign.

The promotional piece has the power to set the tone and have an effect on participant attitudes prior to the meeting. Creating anticipation and enthusiasm for the event ...