chapter three

That's So Cute!

For the early adopters of toy cameras as serious photographic tools, there were few other choices in the 1960s and 1970s — Dianas and their clones were it. In the 1980s, the main options were the Holga 120S and 120SF, both introduced in 1982. In the 1990s the Lomographic Society began producing other plastic wonders and breaking out into new markets, which increased the awareness and use of these low-tech cameras greatly. The new millennium, all the way to now, has ushered in new players, including Freestyle Photographic Supplies and Superheadz. Their cameras, accessories, and other products continue to expand the offerings even more, while analog photography in general has been in a precipitous decline. Not all ...

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