November 2013
Intermediate to advanced
300 pages
12h 10m
English
Content preview from Platform Ecosystems
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Chapter 4
The Value Proposition of Platforms
Abstract
The three groups of participants in a platform ecosystem, platform owners, app developers, and end-users, have unique needs and motivations for participating in it. Therefore, a platform must uniquely appeal to each group in how it aligns with their interests relative to a product or service. To be sustainable, a platform-based business model must also satisfy their needs better than alternative business models. This chapter focuses on the distinctive value proposition that software platforms offer to platform owners, app developers, and end-users.
Keywords
value proposition; stakeholders; platform owners; app developers; end users; business ecosystems
I conceive that the great part of the ...
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