November 2013
Intermediate to advanced
300 pages
12h 10m
English
Content preview from Platform Ecosystems
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Chapter 11
Evolving an App
Abstract
This chapter describes how app developers can evolve apps in platform markets. It begins with an overview of the dynamics of platform markets from an app developer’s perspective, and describes how an app can be designed and then evolved through a careful combination of app microarchitecture within the constraints of a platform’s governance. We first describe how apps can be evolved in the short term to be resilient, scalable, and composable. We then describe how app developers can improve their stickiness, manage the tradeoffs in choices about platform synergy, and improve their app’s plasticity in the medium term. We then describe how, in the long term, app developers can exploit envelopment opportunities ...
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