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Platform Scaling, Fast and Slow
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Platform Scaling, Fast and Slow

by Max Büge, Pinar Ozcan
March 2021
9 pages
23m
English
MIT Sloan Management Review
Content preview from Platform Scaling, Fast and Slow

Platform Scaling, Fast and Slow

Conventional wisdom says digital platform businesses should scale quickly, but that’s a mistake in some markets.

The Research

  • The authors analyzed a wide range of digital business platforms, including Airbnb, Amazon, Apple, Expedia, Facebook and its Libra project, Google, Grindr, LinkedIn, Netflix, PayPal, and Uber.
  • They examined the platform companies’ scaling strategies and the regulatory obstacles they encountered.
  • The research hypotheses and findings were corroborated by interviews with industry experts, as well as representatives of finance ministries and central banks belonging to the G-20, a forum for the world’s 19 wealthiest countries and the European Union. ...
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Publisher Resources

ISBN: 53863MIT62303