Platform Scaling, Fast and Slow
Conventional wisdom says digital platform businesses should scale quickly, but that’s a mistake in some markets.
Max Büge and Pinar Ozcan
March 09, 2021
The Research
- The authors analyzed a wide range of digital business platforms, including Airbnb, Amazon, Apple, Expedia, Facebook and its Libra project, Google, Grindr, LinkedIn, Netflix, PayPal, and Uber.
- They examined the platform companies’ scaling strategies and the regulatory obstacles they encountered.
- The research hypotheses and findings were corroborated by interviews with industry experts, as well as representatives of finance ministries and central banks belonging to the G-20, a forum for the world’s 19 wealthiest countries and the European Union. ...