Platform Scaling, Fast and Slow

Conventional wisdom says digital platform businesses should scale quickly, but that’s a mistake in some markets.

The Research

  • The authors analyzed a wide range of digital business platforms, including Airbnb, Amazon, Apple, Expedia, Facebook and its Libra project, Google, Grindr, LinkedIn, Netflix, PayPal, and Uber.
  • They examined the platform companies’ scaling strategies and the regulatory obstacles they encountered.
  • The research hypotheses and findings were corroborated by interviews with industry experts, as well as representatives of finance ministries and central banks belonging to the G-20, a forum for the world’s 19 wealthiest countries and the European Union. ...

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