Page Design Follows Site Design
Many of the notions that go into designing a Web site also go into the design of a single Web page, but some page design considerations are unique. Ideally, page design should follow site design; when you get ready to start a page, you should already have a good sense of what the page needs to accomplish, given its place in your site design.
A book the size of this one could be written about all the issues involved in designing a quality Web page. This chapter summarizes only the major concepts and elements of a good design. By looking at the work of others and doing design work yourself, you'll build up good design sense and the skills you need to implement a first-rate Web site.
The cardinal rule for Web site ...