Chapter Eight

Shorten Your Odds

In strategy, there are no absolute answers or sure things, and nothing lasts forever. Having a clear definition of winning, a robust analytical framework such as the logic flow, and a thoughtful review process can help organize thinking and improve analysis, but even still, a successful outcome is not guaranteed. In the end, building a strategy isn’t about achieving perfection; it’s about shortening your odds.

Generating Buy-In: The Traditional Approach

In a typical strategy process, participants seek to find the single right answer, build unassailable arguments to support it, and sell it to the rest of the organization (figure 8-1). At the beginning, an internal project team or an external consultant, or both, ...

Get Playing to Win now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.