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Playing with Type: 50 graphic experiments for exploring typographic design principles by Lara McCormick

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(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
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(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
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120 playing with type
(Text)
36
signage, part 2: letter revival
Create new letterforms based on existing
found letters.
Using the photos you took of store signage
in part 1, extract letterforms from a sign
and construct your own words. You will
want to use letters that are not in the
existing sign, so you will have to create
new letters.
Set your signage type and be sure the
new letters you have created mimic the
sign from which they were derived. The
character of the old should be reflected
in the new.
If you loved this, you’ll love this!
Pen-Written Origins of the Lowercase, page 108
Some letters will be easier
than others.
Depending on whether
they’re upper- or lowercase,
some examples of letters that
share features and can be
derived from one another are
O, C, d, p, and b.
“Revival of signage I found
uncommon.
Lettering: Gabriel Gonzalez
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
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lettering play 121
(Text)
“This is a word list with revived
letterforms of old restaurant
signage. I used Photoshop,
Illustrator, and InDesign.
Lettering: Jessica Lauren Chung
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:121
102-127_29438.indd 121 10/24/12 4:19 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:120
102-127_29438.indd 120 10/24/12 4:20 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:121
102-127_29438.indd 121 10/24/12 4:20 PM
120 playing with type
(Text)
36
signage, part 2: letter revival
Create new letterforms based on existing
found letters.
Using the photos you took of store signage
in part 1, extract letterforms from a sign
and construct your own words. You will
want to use letters that are not in the
existing sign, so you will have to create
new letters.
Set your signage type and be sure the
new letters you have created mimic the
sign from which they were derived. The
character of the old should be reflected
in the new.
If you loved this, you’ll love this!
Pen-Written Origins of the Lowercase, page 108
Some letters will be easier
than others.
Depending on whether
they’re upper- or lowercase,
some examples of letters that
share features and can be
derived from one another are
O, C, d, p, and b.
“Revival of signage I found
uncommon.
Lettering: Gabriel Gonzalez
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:120
102-127_29438.indd 120 10/24/12 4:19 PM
lettering play 121
(Text)
“This is a word list with revived
letterforms of old restaurant
signage. I used Photoshop,
Illustrator, and InDesign.
Lettering: Jessica Lauren Chung
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:121
102-127_29438.indd 121 10/24/12 4:19 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:122
102-127_29438.indd 122 10/24/12 4:20 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:123
102-127_29438.indd 123 10/24/12 4:21 PM
122 playing with type
(Text)
Signage over entrance to Canter’s Restaurant, Fairfax Avenue, Los Angeles
“Perhaps it was that midcentury marquee vibe that called out to me, but at any
rate, I saw something in the straight-up-and-down script that I liked, and that
somehow I thought I’d be able to extrapolate into a font.
Photo: Michael Doret/Alphabet Soup Type Founders
Marquee letters isolated and first rough sketch for Deliscript
“I decided that I’d try to adapt what I saw into a font design which, if successful,
I’d call Deliscript as a kind of homage to Canter’s. I started out by doing some
very rough drawings of how I’d need to adapt the forms.
Lettering: Michael Doret/Alphabet Soup Type Founders
Rough sketch of Deliscript caps
“The caps were the hardest to try to pin down. I really
had nothing to go by, not caring at all for the cap C in
the actual signage. So I invented cap forms for what
I felt would go with the lowercase aesthetic.
Lettering: Michael Doret/
Alphabet Soup Type Founders
(Ray)
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lettering play 123
(Text)
Character set (incomplete) of
Deliscript and Deliscript Slant
Lettering: Michael Doret/
Alphabet Soup Type Founders
A member of the Canter family contacted me to
design the graphics for Canter’s food truck that was
created as an adjunct to the restaurant. In a strange
and serendipitous way, my Deliscript font design
project had come full circle, turning back on itself
and inspiring the folks at Canter’s—whose sign had
been the original source of my own inspiration.
Design and Lettering: Michael Doret/
Alphabet Soup Type Founders
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
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102-127_29438.indd 123 10/24/12 4:19 PM

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