(Ray)
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(Ray)
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(Text)
Designer: Amanda Frank
(Ray)
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playing with context and application 141
(Text)
40
type constructions, part 2
Based on the type construction exercises
in part 1, place your type in context.
The message should match the application.
It can be a product, campaign, signage;
whatever you choose. Explore how
typographic treatment and context affect
meaning and message.
Project contributed by Lis Charman,
Portland State University graphic design.
If you loved this, you’ll love these!
Helvetica Recontextualized, page 154; Daily Reminders, page 162
Type construction of gum
lettering, incorporated into a
shopping bag for a candy store
Designer: Jordan K. Lessler
(Ray)
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(Ray)
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(Ray)
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142 playing with type
(Text) (Ray)
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playing with context and application 143
(Text)
Above and opposite page: The same message
applied in different places gives it new meaning.
Designer: Minji Pak
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
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(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
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(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:143
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142 playing with type
(Text) (Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:142
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playing with context and application 143
(Text)
Above and opposite page: The same message
applied in different places gives it new meaning.
Designer: Minji Pak
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:143
128-163_29438.indd 143 10/24/12 4:36 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:144
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(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
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144 playing with type
(Text)
Above and opposite page: This project began with
illustrations of eight laughing mouths drawn in pencil, then
scanned and retraced in Illustrator. The type was carefully
added and composed to fit legibly into each mouth. This
required some adjustments to the illustrations. Reaching a
playful arrangement of type and illustration, the final
outlines of the mouths were printed and lightly traced onto
watercolor paper. After watercoloring the lips, the
illustrations were scanned and added to the typography.
Designer: Rachel Yoakum
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:144
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playing with context and application 145
(Text) (Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:145
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(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:144
128-163_29438.indd 144 10/24/12 4:37 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:145
128-163_29438.indd 145 10/24/12 4:38 PM
144 playing with type
(Text)
Above and opposite page: This project began with
illustrations of eight laughing mouths drawn in pencil, then
scanned and retraced in Illustrator. The type was carefully
added and composed to fit legibly into each mouth. This
required some adjustments to the illustrations. Reaching a
playful arrangement of type and illustration, the final
outlines of the mouths were printed and lightly traced onto
watercolor paper. After watercoloring the lips, the
illustrations were scanned and added to the typography.
Designer: Rachel Yoakum
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:144
128-163_29438.indd 144 10/24/12 4:36 PM
playing with context and application 145
(Text) (Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:145
128-163_29438.indd 145 10/24/12 4:36 PM
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