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Playing with Type: 50 graphic experiments for exploring typographic design principles by Lara McCormick

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(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:150
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(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:151
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150 playing with type
(Text)
42
food + type
Combine typography and food to create something amazing.
If you loved this, you’ll love this!
Helvetica Recontextualized, page 154
“I thought to myself: What could I ever love more
than a good cup of tea and a biscuit? Typography.
So there you have it, a home-baked poster fresh
out of the oven.
Designer: Anna Garforth
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:150
128-163_29438.indd 150 10/24/12 4:36 PM
playing with context and application 151
(Text)
Johannes Gutenberg always sounded like the name
of a cheese. As my ode to the movable type printing
press, I carved block letters out of cheddar.
Typeface: based on Clarendon
Designer: Ali Eng
“Inspired by the proportions of the Roman capitals,
Gourmet is an elegant font that uses exaggerated
stroke weights and varied crossbar heights. The font
is intended for use in culinary-related things, so I
hand painted it onto cupcakes. The project is 100
percent edible!”
Designer: Lauren Hom
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:151
128-163_29438.indd 151 10/24/12 4:36 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:150
128-163_29438.indd 150 10/24/12 4:38 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:151
128-163_29438.indd 151 10/24/12 4:38 PM
150 playing with type
(Text)
42
food + type
Combine typography and food to create something amazing.
If you loved this, you’ll love this!
Helvetica Recontextualized, page 154
“I thought to myself: What could I ever love more
than a good cup of tea and a biscuit? Typography.
So there you have it, a home-baked poster fresh
out of the oven.
Designer: Anna Garforth
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:150
128-163_29438.indd 150 10/24/12 4:36 PM
playing with context and application 151
(Text)
Johannes Gutenberg always sounded like the name
of a cheese. As my ode to the movable type printing
press, I carved block letters out of cheddar.
Typeface: based on Clarendon
Designer: Ali Eng
“Inspired by the proportions of the Roman capitals,
Gourmet is an elegant font that uses exaggerated
stroke weights and varied crossbar heights. The font
is intended for use in culinary-related things, so I
hand painted it onto cupcakes. The project is 100
percent edible!”
Designer: Lauren Hom
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:151
128-163_29438.indd 151 10/24/12 4:36 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:152
128-163_29438.indd 152 10/24/12 4:39 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:153
128-163_29438.indd 153 10/24/12 4:39 PM
152 playing with type
(Text)
Playing with words to create food
Typeface: Helvetica Bold
Designer: David Schwen
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:152
128-163_29438.indd 152 10/24/12 4:36 PM
playing with context and application 153
(Text) (Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:153
128-163_29438.indd 153 10/24/12 4:36 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:152
128-163_29438.indd 152 10/24/12 4:39 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:153
128-163_29438.indd 153 10/24/12 4:39 PM
152 playing with type
(Text)
Playing with words to create food
Typeface: Helvetica Bold
Designer: David Schwen
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:152
128-163_29438.indd 152 10/24/12 4:36 PM
playing with context and application 153
(Text) (Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:153
128-163_29438.indd 153 10/24/12 4:36 PM

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