(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:154
128-163_29438.indd 154 10/24/12 4:39 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:155
128-163_29438.indd 155 10/24/12 4:39 PM
154 playing with type
(Text)
43
helvetica recontextualized
If you loved this, you’ll love these!
Type Constructions, Part 1, page 136;
Type Constructions, Part 2, page 141;
Food + Type, page 150
Create a one-word type specimen using three-dimensional
materials with Helvetica as your base. Execute your word
by hand, using Helvetica letterforms as the blueprint for your
design. Tie the medium you use to the meaning of your word.
Use unexpected materials and take process photos.
The pots were created from clear plastic sheets
constructed out of designed letter templates. Holes
were poked at the bottom of the pots, and ivy was
planted in the containers.
Designer: Anastasiya Filimonova
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:154
128-163_29438.indd 154 10/24/12 4:36 PM
(Text)
playing with context and application 155
Designer: Johnny Ruzzo
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:155
128-163_29438.indd 155 10/24/12 4:36 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:154
128-163_29438.indd 154 10/24/12 4:39 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:155
128-163_29438.indd 155 10/24/12 4:39 PM
154 playing with type
(Text)
43
helvetica recontextualized
If you loved this, you’ll love these!
Type Constructions, Part 1, page 136;
Type Constructions, Part 2, page 141;
Food + Type, page 150
Create a one-word type specimen using three-dimensional
materials with Helvetica as your base. Execute your word
by hand, using Helvetica letterforms as the blueprint for your
design. Tie the medium you use to the meaning of your word.
Use unexpected materials and take process photos.
The pots were created from clear plastic sheets
constructed out of designed letter templates. Holes
were poked at the bottom of the pots, and ivy was
planted in the containers.
Designer: Anastasiya Filimonova
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:154
128-163_29438.indd 154 10/24/12 4:36 PM
(Text)
playing with context and application 155
Designer: Johnny Ruzzo
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:155
128-163_29438.indd 155 10/24/12 4:36 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:156
128-163_29438.indd 156 10/24/12 4:39 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:157
128-163_29438.indd 157 10/24/12 4:39 PM
156 playing with type
(Text)
“Using Helvetica, I created a specimen of
the word shave. Forming the letters in
shaving cream, I used video to record
myself shaving. During which I cut myself.”
Designer: Michael Quigley
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:156
128-163_29438.indd 156 10/24/12 4:36 PM
playing with context and application 157
(Text) (Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:157
128-163_29438.indd 157 10/24/12 4:36 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:156
128-163_29438.indd 156 10/24/12 4:39 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:157
128-163_29438.indd 157 10/24/12 4:39 PM
156 playing with type
(Text)
“Using Helvetica, I created a specimen of
the word shave. Forming the letters in
shaving cream, I used video to record
myself shaving. During which I cut myself.”
Designer: Michael Quigley
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:156
128-163_29438.indd 156 10/24/12 4:36 PM
playing with context and application 157
(Text) (Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:157
128-163_29438.indd 157 10/24/12 4:36 PM

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