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Playing with Type: 50 graphic experiments for exploring typographic design principles by Lara McCormick

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(Ray)
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(Ray)
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166 playing with type
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46
fence messaging
Execute type on a fence to create something
outdoors that will make the public smile.
M aterials:
- Flagging tape from a local hardware
store (available in several colors) or
masking tape
- Scissors
- Camera for documentation purposes and
process shots
Begin by creating a grid in Illustrator that
mimics a fence. Layer your type on the grid.
Select a typeface that lends itself to the
diamond-shaped grid. Vary upper- and
lowercase, placement, and lockup of your
letters. Emphasize words using color, size,
and style.
Using the flagging tape or masking tape,
stitch your letters into the fence, following
your guide. Select a color that will read well
against the landscape. Be sure to count the
squares as you stitch so that your kerning
and tracking are correct.
The stitch is a simple loop, continued from
square to square. When you reach the
end of a piece of tape, tie it and tuck into
the loop.
Project coconspirators: Steven Smith and
Irina Lee
If you loved this, you’ll love these!
Giant Cross-Stitch Type, page 158;
Daily Reminders, page 162
Top: Final design plan on a slanted grid
Center and bottom: Close-up of the
simple loop stitch, using flagging tape
(Ray)
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playing with type with friends 167
(Text)
Above: “I Believe in You
Typeface: Modied Sans Serif
Left: “Your magic is real”
Typeface: Fraktur
Messaging executed in the East Village, New York
City, by students from the School of Visual Arts.
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:167
164-192_29438.indd 167 10/24/12 4:56 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:166
164-192_29438.indd 166 10/24/12 4:57 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:167
164-192_29438.indd 167 10/24/12 4:57 PM
166 playing with type
(Text)
46
fence messaging
Execute type on a fence to create something
outdoors that will make the public smile.
M aterials:
- Flagging tape from a local hardware
store (available in several colors) or
masking tape
- Scissors
- Camera for documentation purposes and
process shots
Begin by creating a grid in Illustrator that
mimics a fence. Layer your type on the grid.
Select a typeface that lends itself to the
diamond-shaped grid. Vary upper- and
lowercase, placement, and lockup of your
letters. Emphasize words using color, size,
and style.
Using the flagging tape or masking tape,
stitch your letters into the fence, following
your guide. Select a color that will read well
against the landscape. Be sure to count the
squares as you stitch so that your kerning
and tracking are correct.
The stitch is a simple loop, continued from
square to square. When you reach the
end of a piece of tape, tie it and tuck into
the loop.
Project coconspirators: Steven Smith and
Irina Lee
If you loved this, you’ll love these!
Giant Cross-Stitch Type, page 158;
Daily Reminders, page 162
Top: Final design plan on a slanted grid
Center and bottom: Close-up of the
simple loop stitch, using flagging tape
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:166
164-192_29438.indd 166 10/24/12 4:56 PM
playing with type with friends 167
(Text)
Above: “I Believe in You
Typeface: Modied Sans Serif
Left: “Your magic is real”
Typeface: Fraktur
Messaging executed in the East Village, New York
City, by students from the School of Visual Arts.
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:167
164-192_29438.indd 167 10/24/12 4:56 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:168
164-192_29438.indd 168 10/24/12 4:57 PM
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
#175 Dtp:225 Page:169
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168 playing with type
(Text)
A fence transformed into a 32-foot (9.75 m)
message using 12 rolls of masking tape.
Designer: Anna Garforth
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(Text)
Try using other materials to implement fence
type. Here, Derek Munn plans his designs, with
phrases unique to baseball, and executes the type
using Styrofoam cups. Inspired by the childhood
memory of storing cups in the dugout during little
league baseball.
Typeface: custom
Designer: Derek Munn
(Ray)
(Fogra 39)Job:10-29438 Title:RP-Playing with Type
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