Playing with Type: 50 graphic experiments for exploring typographic design principles

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(Ray)

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fence messaging

Execute type on a fence to create something

outdoors that will make the public smile.

M aterials:

- Flagging tape from a local hardware

store (available in several colors) or

masking tape

- Scissors

- Camera for documentation purposes and

process shots

Begin by creating a grid in Illustrator that

mimics a fence. Layer your type on the grid.

Select a typeface that lends itself to the

diamond-shaped grid. Vary upper- and

lowercase, placement, and lockup of your

letters. Emphasize words using color, size,

and style.

Using the flagging tape or masking tape,

stitch your letters into the fence, following

your guide. Select a color that will read well

against the landscape. Be sure to count the

squares as you stitch so that your kerning

and tracking are correct.

The stitch is a simple loop, continued from

square to square. When you reach the

end of a piece of tape, tie it and tuck into

the loop.

Project coconspirators: Steven Smith and

Irina Lee

If you loved this, you’ll love these!

Giant Cross-Stitch Type, page 158;

Daily Reminders, page 162

Top: Final design plan on a slanted grid

Center and bottom: Close-up of the

simple loop stitch, using flagging tape

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Above: “I Believe in You”

Typeface: Modified Sans Serif

Left: “Your magic is real”

Typeface: Fraktur

Messaging executed in the East Village, New York

City, by students from the School of Visual Arts.

(Ray)

(Fogra 39)Job:10-29438 Title:RP-Playing with Type

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(Ray)

(Fogra 39)Job:10-29438 Title:RP-Playing with Type

#175 Dtp:225 Page:166

164-192_29438.indd 166 10/24/12 4:57 PM

(Ray)

(Fogra 39)Job:10-29438 Title:RP-Playing with Type

#175 Dtp:225 Page:167

164-192_29438.indd 167 10/24/12 4:57 PM

166 playing with type

(Text)

46

fence messaging

Execute type on a fence to create something

outdoors that will make the public smile.

M aterials:

- Flagging tape from a local hardware

store (available in several colors) or

masking tape

- Scissors

- Camera for documentation purposes and

process shots

Begin by creating a grid in Illustrator that

mimics a fence. Layer your type on the grid.

Select a typeface that lends itself to the

diamond-shaped grid. Vary upper- and

lowercase, placement, and lockup of your

letters. Emphasize words using color, size,

and style.

Using the flagging tape or masking tape,

stitch your letters into the fence, following

your guide. Select a color that will read well

against the landscape. Be sure to count the

squares as you stitch so that your kerning

and tracking are correct.

The stitch is a simple loop, continued from

square to square. When you reach the

end of a piece of tape, tie it and tuck into

the loop.

Project coconspirators: Steven Smith and

Irina Lee

If you loved this, you’ll love these!

Giant Cross-Stitch Type, page 158;

Daily Reminders, page 162

Top: Final design plan on a slanted grid

Center and bottom: Close-up of the

simple loop stitch, using flagging tape

(Ray)

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playing with type with friends 167

(Text)

Above: “I Believe in You”

Typeface: Modified Sans Serif

Left: “Your magic is real”

Typeface: Fraktur

Messaging executed in the East Village, New York

City, by students from the School of Visual Arts.

(Ray)

(Fogra 39)Job:10-29438 Title:RP-Playing with Type

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(Ray)

(Fogra 39)Job:10-29438 Title:RP-Playing with Type

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(Ray)

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168 playing with type

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A fence transformed into a 32-foot (9.75 m)

message using 12 rolls of masking tape.

Designer: Anna Garforth

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Try using other materials to implement fence

type. Here, Derek Munn plans his designs, with

phrases unique to baseball, and executes the type

using Styrofoam cups. Inspired by the childhood

memory of storing cups in the dugout during little

league baseball.

Typeface: custom

Designer: Derek Munn

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