1. the outlines of your generation

So, let’s start with the facts. Who is Generation Y? For that matter, what do we mean by a “generation”?

A generation is a group of people who, based on their age, share a common location in history and the experiences and mind-set that accompany it. The shared experiences in history are key—and that’s what I explore in these first three chapters. What do you all have in common? And what does your shared history tell us about your beliefs and behaviors?

Throughout this book, I’ll define Generation Y as individuals born during the twenty years spanning from 1980 to about 2000. The precise boundaries of your generation are still being debated. Demographers typically watch the behavior of a generation; when the ...

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