Pocket Guru

Smooth

Operations

Off Colour?

Business healthcheck

Products Attractive Functional Reliable

Logistics Fast Flexible Efficient

Technology Responsive Enabling Robust

Innovation Products Services Markets

Accounts Accurate Helpful Timely

Customers Loves Hates Wants

Service Simple Friendly Trusted

Communication Staff Customers Partners

People Trained Focused Motivated

Ethics People Environment Community

Solid and reliable but

vulnerable to faster,

friendlier brands

Fast-moving and sales-

focused but unlikely to

sustain sucesss

People-focused but not

enough technical and

process innovation

RETHINK

Shortcuts to innovation

n Import good ideas to your business

n Export your good ideas to other markets

n Redesign things to look or feel better

n Make it disposable or longer lasting

n Make it more exclusive or cheap and cheerful

n Cut out the middleman and do it direct

n Become the middleman and add value

n Make a small thing bigger or a big thing smaller

n Make a diffi cult thing easier

n Start with a new brand and a new story

RETHINK