book
Podcast Academy: The Business Podcasting Book
by Michael Geoghegan, Greg Cangialosi, Ryan Irelan, Tim Bourquin, Colette Vogele
July 2012
Beginner
448 pages
9h 56m
English
Content preview from Podcast Academy: The Business Podcasting Book
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1
The Podcasting Revolution
Early in the fall of 2004, the word “podcasting” made its entrance into the consciousness of early Web 2.0 adopters and those on the fringes of Internet technology. Although the medium had been around for many months prior, the term first surfaced online and throughout the blogosphere in late 2004.
A few months later the term “podcasting” was one of the most popular buzzwords in both the technology and media sectors. For most of us in the business world, this “new” medium initially seemed to be nothing more than just audio on the Web. What was all of the hype about? Haven't we been doing this for a while? These questions were valid when podcasting first emerged, and even throughout 2005 and 2006 as ...
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