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Leveraging the Shift to Social Media
As mentioned in the last chapter, the term “social media” is quickly becoming a common phrase in today's world. According to Wikipedia (www.wikipedia.org)—itself an example of social media—social media encompasses the online technologies that people use to share insights, experiences, and opinions with one another. You may be a participant in social media and may not even realize it. Accessing Wikipedia, adding or editing an entry, posting a comment on a blog, sharing a video on YouTube—all of these activities fall into the social media context. Popular culture thrives off of social media, as the need and ability to share information globally becomes increasingly more available to everyone, ...
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