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Podcast Academy: The Business Podcasting Book by Colette Vogele, Tim Bourquin, Ryan Irelan, Greg Cangialosi, Michael Geoghegan

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3

The Emergence of Corporate Podcasting

Greg Cangialosi

What is it about podcasting that distinguishes this technology from so many trends that have come and gone before it? Why will podcasting become a new medium for information dissemination where others have failed? In order to understand why podcasting is here to stay, we must first define the difference between a trend and a fad. Many technologies that burst forth into the consumer markets can be quickly discarded as a fad—the proverbial “flavor of the month.” A prime example of a fad is the CueCat. You may find yourself asking, “What is a CueCat?” As well you should, since this passing fad never caught on. The CueCat is a scanner (one that is still sometimes deployed in library applications) ...

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