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The Emergence of Corporate Podcasting
What is it about podcasting that distinguishes this technology from so many trends that have come and gone before it? Why will podcasting become a new medium for information dissemination where others have failed? In order to understand why podcasting is here to stay, we must first define the difference between a trend and a fad. Many technologies that burst forth into the consumer markets can be quickly discarded as a fad—the proverbial “flavor of the month.” A prime example of a fad is the CueCat. You may find yourself asking, “What is a CueCat?” As well you should, since this passing fad never caught on. The CueCat is a scanner (one that is still sometimes deployed in library applications) ...
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