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Podcast Academy: The Business Podcasting Book by Colette Vogele, Tim Bourquin, Ryan Irelan, Greg Cangialosi, Michael Geoghegan

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4

Internal Considerations for Podcasting

Greg Cangialosi

By now you should understand the shift in media, the changes in the business-consumer relationship, and the essence of podcasting and its potential uses. We saw several examples of businesses that have been successfully podcasting for a few years now, and others that are just beginning to embrace this new medium. You are probably wondering by now if podcasting is the right fit for your business, and if so, how you will incorporate it.

Integrating any new technology into your business can be a challenge. There are many factors to be considered, such as the receptiveness of your staff, the costs of the infrastructure, the practicality of the new processes, etc. There is no doubt that it ...

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