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Podcast Academy: The Business Podcasting Book by Colette Vogele, Tim Bourquin, Ryan Irelan, Greg Cangialosi, Michael Geoghegan

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14

Show Me the Metrics

Greg Cangialosi

Anyone with any experience in marketing or communications understands the importance of tracking and measuring the success of those efforts. The same applies to your podcasting initiative, whether you are using it to generate leads and drive sales, to educate and inform, or to increase brand awareness. Measuring the success of your podcast will help you refine your strategy, increase your market penetration, and provide a picture of the overall success of your efforts.

Tracking and measuring your marketing and communication efforts can lead to optimized performance over time if the data is reviewed often and acted upon. Your findings highlight your strengths and weaknesses and can shed light on areas where ...

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