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Podcast Academy: The Business Podcasting Book by Colette Vogele, Tim Bourquin, Ryan Irelan, Greg Cangialosi, Michael Geoghegan

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15

Making Money with Your Podcast

Tim Bourquin

In the course of creating and producing your podcast, you've probably spent time considering how much it's going to cost in time, money, and personnel resources. Depending on what your overall podcasting objectives are you may want to monetize your content. This chapter will show you how to make your podcast pay for itself and even generate a profit.

A podcast doesn't have to be considered an expense line-item on the budget. With a little planning and extra focus on generating revenue, a podcast can also be an income line item. Obviously, adding additional income to the bottom line is always an easier sell to upper management than adding additional expenses. Making your podcast pay for itself will ...

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