Chapter 8VIDEO PODCAST PRODUCTION

In the past couple years, YouTube has exploded into a "consumer-generated media" (and copyright infringement) phenomenon. Untold hours of video are being produced and uploaded to YouTube (and its illegitimate offspring) all day, every day. Whether it's kids in basements lip syncing to Maroon 5 or corporate concerns trying desperately to hit upon a viral marketing phenomenon, it seems everyone with access to a camcorder is shooting, cutting, and uploading. As far as we're concerned, anyone producing video with any kind of regularity should be enabling it for subscription. Yes, podcast it, kids!

Although video podcasting didn't really take off until Apple released the first video iPod, videos have been podcast ...

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