book

Podcasting for Dummies®, 2nd Edition

Name: Podcasting for Dummies®, 2nd Edition
ISBN: 9780470275573

by Tee Morris, Chuck Tomasi, Evo Terra, Kreg Steppe

July 2008

Beginner

384 pages

9h 36m

English

For Dummies

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Copyright
About the Authors
Authors' Acknowledgments
Publisher's Acknowledgments
Foreword
Introduction
About This BookHow to Use This BookConventions Used in This BookBold AssumptionsHow This Book Is OrganizedPart I: Podcasting on a Worldwide FrequencyPart II: The Hills Are Alive with the Sound of PodcastingPart III: So You've Got This Great Recording of Your Voice. Now What?Part IV: Start Spreadin' the News about Your PodcastPart V: Pod-sibilities to Consider for Your ShowPart VI: The Part of TensAbout the Companion PodcastIcons Used in This BookWhere to Go from Here
I. Podcasting on a Worldwide Frequency
1. Getting the Scoop on Podcasting
1.1. Deciding Whether Podcasting Is for You1.1.1. You want to deliver audio content on a regular basis1.1.2. You want to reach beyond the boundaries of radio1.1.3. You have something to say1.1.4. You want to hear from your listeners1.2. Creating a Podcast1.2.1. Looking for the bare necessities1.2.2. Recording your first podcast1.2.3. Compressing your audio files1.2.4. Transferring your audio to the Web1.2.5. Grabbing listeners1.2.5.1. Creating show notes1.2.5.2. Getting listed in directories1.3. Catching a Cast with Your Podcatching Client1.3.1. The catcher that started it all: Juice1.3.2. The 800-pound gorilla called iTunes1.3.3. Options, options, and more options1.4. Quest for Podcasts1.4.1. iTunes1.4.2. Podcast Pickle1.4.3. Podcast Alley1.4.4. Zune1.4.5. Digg.com1.5. Other Podcast Resources
2. Get ting the Gadgets That Make a Podcast Go
2.1. Finding the Right Mic2.1.1. Mics on the cheap2.1.1.1. Omnidirectional mics2.1.1.2. Unidirectional mics2.1.2. Investing in a high-end mic2.1.2.1. Dynamic mics2.1.2.2. Condenser mics2.1.2.3. Studio condenser mics2.2. Podcasts Well with Others: The Mixing Board2.2.1. The anatomy of a mixing board2.2.2. Hooking up a mixer to your computer2.3. Accessorize! Accessorize! Accessorize!
3. Building Your Podcast's Digital Workstation
3.1. Budget-Friendly Software3.1.1. Audacity: Who says you can't get something for nothing?3.1.2. Cakewalk's Pyro for the PC: Podcasting is so HOT!3.1.3. GarageBand: Moby in your Mac!3.1.4. WireTap Studio Pro: Recording and editing made easier3.2. The Sky's the Limit: Big-Budget Software3.2.1. Adobe Audition3.2.2. Apple Soundtrack Pro3.3. Gluing It Together with RSS3.3.1. Simplify the process and get a blog!3.3.2. Fine. Do it without a blog.3.3.3. Doing it by hand3.4. Finding a Host for Your Podcast3.4.1. Size does matter3.4.2. Bandwidth demystified

II. The Hills Are Alive with the Sound of Podcasting
4. Before You Hit the Record Button . . .
4.1. Choosing a Unique Topic for Your Podcast4.2. Finding Your Voice4.3. Deciding Whether You Need an Outline or Script4.4. Determining a Length for Your Show4.4.1. The hidden value of the short podcast4.4.2. A little length won't kill you4.4.3. Finding that happy medium4.5. I Hear Music (And It Sounds Like Police Sirens!)4.5.1. The powers that be4.5.1.1. The Federal Communications Commission (FCC)4.5.1.2. The Recording Industry Association of America (RIAA)4.5.1.3. The Electronic Frontier Foundation (EFF)4.5.1.4. Creative Commons (CC)4.5.2. I can name that tune ... I wrote it!4.5.3. I'll take the First: Free speech versus slander
5. Interview-Fu: Talk to Me, Grasshopper
5.1. I'll Have My People Call Your People: Interview Requests5.2. Preparing for Interviews5.2.1. Asking really great questions5.2.2. Avoiding really bad questions5.2.3. Feelin' the synergy5.3. Recording Interviews with Skype5.3.1. Recording using software5.3.1.1. Call Recorder5.3.1.2. SoundTap5.3.1.3. WireTap Studio Pro5.3.1.4. SkypeOut5.3.2. Recording using hardware5.4. Prepping Your Green Room for Guests5.4.1. Welcoming in-studio guests5.4.2. Meeting guests on their own turf5.5. Ensuring Trouble-Free Recordings
6. So What Are You Waiting For? Record, Already!
6.1. Did Your Sound Check Clear the Bank?6.1.1. Understanding dB levels6.1.2. Setting your levels6.2. Noises Off: Capturing Ambient Noise6.2.1. Identifying ambient noise6.2.2. Minimizing ambient noise6.3. Now Take Your Time and Hurry Up: Pacing and Clock Management6.3.1. Take the potato out of your mouth and enunciate6.3.2. And now let's take a break for station identification6.4. Concerning Tangents and Their Val — Oh, Look, a Butterfly!6.4.1. "Say, that reminds me of something . . ."6.4.2. "But getting back to what I was saying earlier . . ."6.5. Recording!6.5.1. Getting started with GarageBand6.5.2. Getting started with Audacity
7. Cleanup, Podcast Aisle 7!
7.1. A Few Reasons to Consider Editing7.2. The Art of Editing7.2.1. Editing with GarageBand7.2.2. Editing with Audacity7.3. Making Your Musical Bed and Lying in It: Background Music7.3.1. Finding the right balance7.3.1.1. What is that noise?7.3.1.2. Could you speak up? I can't hear you for the music . . .7.3.2. Applying bed music the right way7.3.3. Setting volume levels for bed music7.3.3.1. Setting volume levels manually with GarageBand7.3.3.2. Setting volume levels automatically in GarageBand7.3.3.3. Setting volume levels with Audacity7.4. Making an Entrance: Intros7.4.1. Theme music7.4.2. Intro greeting7.5. Exit, Stage Left: Outros7.5.1. Leave the audience wanting more7.5.2. Catch phrase sign off7.5.3. Credits roll7.5.4. Coming soon to an MP3 player near you
8. Roll Camera: Video Podcasting
8.1. When to Go Video8.2. The Price of Pretty Pictures8.2.1. Sorry, we don't do windows (Media Player)8.2.2. That file is how big?!8.2.3. Burn, bandwidth, burn!8.3. Lock and Load (Your Camera): Planning Your Shooting Schedule8.4. iTarantino: Creating with iMovie8.4.1. Capturing video with iMovie8.4.2. Creating your episode with iMovie8.5. DV on the PC: Podcasting with Windows Movie Maker8.5.1. Capturing video with Movie Maker8.5.2. Creating a video podcast with Movie Maker and QuickTime Pro
III. So You've Got This Great Recording of Your Voice. Now What?
9. Shrink That Puppy and Slap a Label on It
9.1. A Kilobit of Me, and a Whole Lot of You: Understanding Kbps9.1.1. Setting bitrates in Audacity9.1.2. Changing bitrates in iTunes9.2. Care for a Sample, Sir? (Audio Sample Rates)9.2.1. Changing sample rates in Audacity9.2.2. Changing sample rates in iTunes9.3. ID3 Tags: They're Not Just for Music Anymore9.3.1. Tell me about yourself: All about ID3 tags9.3.2. IDentity crisis: Making ID3 tags work for podcasting9.3.3. Creating and editing ID3 tags in Audacity9.3.4. Creating and editing ID3 tags in iTunes
10. Move It on Up (To Your Web Server)
10.1. Adopting an Effective Filenaming Convention10.2. Understanding How FTP Works10.3. Making Your Connection with an FTP Application10.3.1. Step by step (or quack by quack) setup for Cyberduck10.3.2. Step by step setup for FileZilla10.3.3. A place on your Web server for your stuff10.3.4. Uploading your files10.4. Uploading with Command-Line FTP (Speaking of Old School . . .)10.4.1. Accessing Terminal on a Mac10.4.2. Accessing the command prompt on a PC10.4.3. Uploading your files10.5. Uploading to a Podcast-Specific Host
11. Providing Show Notes
11.1. Show Note Etiquette11.2. Planning the Post11.2.1. It's all in the details11.2.2. A picture is worth a thousand words11.3. Posting Your Show Notes11.3.1. Posting in WordPress11.3.2. Posting on LibSyn11.3.3. Using a wiki for your show notes11.3.3.1. Using MediaWiki11.3.3.2. Using Wetpaint11.4. Boosting Search Engine Rankings with Good Show Notes11.4.1. Loading up your titles11.4.2. Soliciting backlinks
12. Geeking Out on RSS
12.1. Elements That Make the RSS Go 'Round12.1.1. Do you have anything to declare?12.1.2. What's on this <channel>?12.1.2.1. <title> tag12.1.2.2. <link> tag12.1.2.3. <description> tag12.1.2.4. <webMaster> and <managingEditor> tags12.1.2.5. <pubDate> tag12.1.2.6. <category> tag12.1.2.7. <image> tag12.1.2.8. <copyright> tag12.1.2.9. <language> tag12.1.2.10. <docs> tag12.1.2.11. <itunes:subtitle> tag12.1.2.12. <itunes:summary> tag12.1.2.13. <itunes:owner> and <itunes:author> tags12.1.2.14. <itunes:category> tags12.1.2.15. <itunes:link> tag12.1.2.16. <itunes:explicit> tag12.1.3. Loading up on <item>s12.1.3.1. <title> tag12.1.3.2. <link> tag12.1.3.3. <comments> tag12.1.3.4. <description> tag12.1.3.5. <guid> element12.1.3.6. <pubDate> tag12.1.3.7. <author> tag12.1.3.8. <enclosure> element12.1.3.9. <content:enliterald> tag12.1.3.10. <itunes:author> tag12.1.3.11. <itunes:subtitle> and <itunes:summary> tags12.1.3.12. <itunes:category> tags12.1.3.13. <itunes:duration> tag12.1.3.14. <itunes:explicit> tag12.1.3.15. <itunes:keywords> tag12.1.4. Wrapping things up12.2. Tweaking the Contents12.2.1. Adding keywords and tags12.2.2. Making newcomers feel welcome12.2.3. Make your RSS feed easy to find12.3. Multiple-Show File Strategies
IV. Start Spreadin' the News about Your Podcast
13. Speaking Directly to Your Peeps
13.1. Gathering Listener Feedback13.2. Fostering Comments on Your Blog13.3. Starting an Online Discussion Group13.3.1. Yahoo! Groups13.3.2. Google Groups13.3.3. Publicizing your group13.4. Focusing on Online Forums13.4.1. Finding free, hosted forums13.4.2. Gaining more control of your forum13.5. Online Social Networking13.5.1. MySpace13.5.2. Facebook13.5.3. Ning13.5.4. Twitter13.6. Using Voice Mail13.7. Seeking Out the Comments of Others13.7.1. Trying a general search13.7.2. Using specialty search engines13.7.2.1. Google Alerts13.7.2.2. Technorati13.7.2.3. Podscope13.7.3. Searching within a site, blog, or message board13.8. When the Comments Are Less Than Good
14. Fishing for Listeners
14.1. Getting Your Podcast Ready for Advertising14.1.1. Polishing your presentation14.1.2. Checking your bandwidth14.1.3. Figuring out your USP14.2. Exploring Various Advertising Options14.2.1. Google AdWords14.2.1.1. How it works14.2.1.2. Using the service14.2.1.3. What happens after the click?14.2.2. Blogads14.2.3. Writing press releases14.2.3.1. PR Newswire14.2.3.2. PRWeb14.3. Promoting Your Podcast14.3.1. Optimizing your site for search engines14.3.2. Submitting promos to other podcasts14.3.3. Recording your promo14.3.4. Giving interviews14.3.5. Generating buzz
V. Pod-sibilities to Consider for Your Show
15. Show Me the Money
15.1. How Much Money Can You Make?15.2. Convincing Advertisers to Give You Money15.2.1. Developing a media kit15.2.2. Establishing a rate sheet15.3. Getting a Sponsor15.4. Asking Your Listeners for Money15.4.1. Gathering listener donations with PayPal15.4.2. Selling stuff15.5. Handling Fee-Based Subscriptions15.5.1. Securing your feed15.5.2. The path less traveled
16. Podcasting for Publicity
16.1. Podcasting and Politics16.2. Telling the World a Story, One Podcast at a Time16.3. Keeping Good Company: Community and Sound-Seeing-Tour Podcasts16.3.1. Putting together a sound-seeing tour of your favorite destination16.3.2. Creating a podcast to bring together a community
17. Podcasting for Passion
17.1. The Philosophical Question for All Podcasters: Why Do We Do It?17.1.1. Gaining perspective on passion17.1.2. Podcasting passion with a purpose17.1.3. Planning out your passion17.1.4. Passion comes in all shapes and sizes17.1.5. A passionate love for the podcast17.2. Holding Interest: Keeping a Podcast's Passion Alive17.2.1. Podcasting on puree: Mixing it up17.2.2. Starting a second podcast17.2.3. Moving forward with a plan17.3. Truth and Honesty in Podcasting
VI. The Part of Tens
18. Top Ten Types of Podcasts to Check Out
18.1. Tech Podcasts18.2. Independent Music Podcasts18.3. Science Podcasts18.4. Educational Podcasts18.5. Comedy Podcasts18.6. Slice-of-Life Podcasts18.7. Spiritual Podcasts18.8. Podcasts of the Pen18.9. Passionate Podcasts18.10. Podcasts about . . . Podcasting
19. Top Ten Most Influential People in Podcasting
19.1. Dave Winer19.2. Adam Curry19.3. Steve Jobs and Bill Gates19.4. Doug Kaye19.5. Rob Walch19.6. Mur Lafferty19.7. Joe Murphy19.8. Brian Ibbott19.9. Grant Baciocco19.10. Dave Chekan, Matt Hoopes, Marty Mulligan, and Dave Mansueto
20. Top Ten Reasons Why Podcasting Won't Kill Radio
20.1. The Undiscovered Country: Podcasting Awareness20.2. Are You Sure You Want to Say That?: Benefits of the FCC20.3. So Many Podcasts, So Many Choices20.4. Quality versus Quantity20.5. I Can't Name That Tune: Music in Podcasting20.6. A Prerecorded Show, Recorded Live: Live Remotes versus Remote Podcasting20.7. Advertising: Show Me the Numbers20.8. My Corner of the World: Local News20.9. 10-4, Good Buddy: Satellite Radio versus Podcasting20.10. Audio for the People, by the People, but Not Necessarily Embraced by the People
21. Top Ten Reasons Why Podcasting Will Kill (Or Seriously Dent) Radio
21.1. Podcasters Don't Need No Stinking Transmitters21.2. Podcasting Is Outside of 88.1 and 107.9 (And 530 and 1690)21.3. The Rats Are Leaving the USS Commercial Media21.4. Podcasters Don't Have to Care That Most People Don't Care21.5. We'll Be Right Back after a Brief Word from Our Sponsors . . .21.6. Podcasting Can Extend Public Radio21.7. John Q. Public — Program Director21.8. The Niche Shall Inherit the Podcast21.9. Welcome to Your Own Reality21.10. You Bought This Book, Didn't You?

Overview

New tools have made it easier to create a podcast. The second edition of Podcasting For Dummies shows you how you can create and distribute your own online recordings using tools you already have. This edition also covers what you need to build a top-notch podcasting studio. Expert podcasters Tee Morris and Evo Terra are joined on this edition by a fellow podcasting guru, Chuck Tomasi, to walk you through recording, editing, posting, and promoting a podcast. Chapters cover:

Choosing a topic that fits your expertise
Writing an outline or script for your podcast
Turning your existing computer into a desktop podcasting studio
Picking the microphone, headphones, and audio editing software that best suit your needs
Upgrading to pro-level podcasting equipment
Conducting interviews and recording an interview subject who’s not in the room with you
Navigating the XML code you need to share your podcast
Finding a place to host your podcast online
Promoting your podcasts in the blogosphere, online discussion groups, and social networking sites
Seeking out sponsors, advertising, and subscriptions to make your podcast pay
Creating podcasts designed to promote a business

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