IN THIS CHAPTER
Finding a voice for your podcast
Using an outline or script
Deciding how long your podcast should be
Understanding legal issues
Tune to a classical radio station (and when we refer to classics here, we mean Beethoven and Haydn, not The Beatles and Hendrix) and listen to the DJs — oh, sorry, the on-air personalities — featured there. You’ll notice that they’re all speaking slowly and articulately, mellowed and obviously relaxed by the melodic creations of greats such as Mozart, Wagner, and Joel. (Yes, Billy Joel has a classical album — a pretty good one, too!) Although the on-air personalities of your local classical music station all sound alike, they sound dramatically different from the wacky Morning Zoo guys on your contemporary hits radio station who sound as if they’re on their eighth cup of espresso.
When you hear people talk about finding your voice in broadcasting, that’s what they mean. You come to an understanding of what your average audience wants (and to some degree, expects), and then you meet that need. This ...