October 2017
Beginner
408 pages
10h 26m
English
Content preview from Podcasting For Dummies, 3rd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 14
Fishing for Listeners
IN THIS CHAPTER
Getting your podcast ready for advertising
Using paid advertising
Taking advantage of free advertising
Generating buzz about your podcast
As of this writing, there are hundreds of thousands of podcasters. By some estimates, the number of subscriptions exceeds one billion. However, that pales in comparison with the potential audience, which is somewhere in the billions of people worldwide with a broadband Internet connection. Although the audience is large, the options for listeners are legion. But how do you attract an audience to your podcast?
In this chapter, we show you a variety of options that you may want to use to help gain a larger listener base. Some cost money; others cost time. But using these options, you can expose your podcast to the right people at the right time.
Getting Your Podcast Ready for Promotion
Whether you plan on spending real money or expending real energy, you need to do some prep work before you start your campaign. You shouldn’t rush your promotional campaigns, but take the time to carefully plan and ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.