IN THIS CHAPTER
Getting your podcast ready for advertising
Using paid advertising
Taking advantage of free advertising
Generating buzz about your podcast
As of this writing, there are hundreds of thousands of podcasters. By some estimates, the number of subscriptions exceeds one billion. However, that pales in comparison with the potential audience, which is somewhere in the billions of people worldwide with a broadband Internet connection. Although the audience is large, the options for listeners are legion. But how do you attract an audience to your podcast?
In this chapter, we show you a variety of options that you may want to use to help gain a larger listener base. Some cost money; others cost time. But using these options, you can expose your podcast to the right people at the right time.
Whether you plan on spending real money or expending real energy, you need to do some prep work before you start your campaign. You shouldn’t rush your promotional campaigns, but take the time to carefully plan and ...