Chapter 15

Show Me the Money


check Attracting advertisers and sponsors

check Building your media kit

check Exploring listener-based revenue options

Throughout this book, we show you novel and interesting ways to toss significant amount of coinage into the proverbial black hole of podcasting. Throwing money at your podcast can easily become a habit — and it likely should come with a warning from the Surgeon General or perhaps your accountant.

Hosting fees, bandwidth overages, shiny new microphones, music royalties and licensing fees, phone charges, travel expenses … the hard and soft costs of this little hobby of yours just might add up quickly.

That’s why this chapter shows you some ways to offset a portion (or all) of these costs and perhaps even add a few dollars to your pocket while you explore your newfound passion. In case you anticipate a large following, we cover some ideas you can use to make this your paying gig.

remember Being a podcaster is a lot like being an actor, a writer, or a movie star. A few select individuals may make it big, but most folks just get by — and that can be ...

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