Show Me the Money
IN THIS CHAPTER
Attracting advertisers and sponsors
Building your media kit
Exploring listener-based revenue options
Throughout this book, we show you novel and interesting ways to toss significant amount of coinage into the proverbial black hole of podcasting. Throwing money at your podcast can easily become a habit — and it likely should come with a warning from the Surgeon General or perhaps your accountant.
Hosting fees, bandwidth overages, shiny new microphones, music royalties and licensing fees, phone charges, travel expenses … the hard and soft costs of this little hobby of yours just might add up quickly.
That’s why this chapter shows you some ways to offset a portion (or all) of these costs and perhaps even add a few dollars to your pocket while you explore your newfound passion. In case you anticipate a large following, we cover some ideas you can use to make this your paying gig.