Podcasting For Dummies, 4th Edition

Chapter 15

Podcasting for Publicity

IN THIS CHAPTER

Podcasting in the political arena

Building an audience for your creative works

Enjoying communities and tourism

“True” podcasters bristle at the growing commercialization of podcasting. With many corporate podcasts dominating Spotify, Apple Podcasts, and Stitcher, independent podcasters have voiced many concerns that boil down to one: A “true” podcast is done for passion, not for profit. The movement towards podcasting as a moneymaking venture goes against the grain of a “true” podcast. The words, opinions, and emotions should all be aimed at the listeners’ hearts and minds, not their wallets.

Well, yeah, that’s all fine and dandy — but before we cheer on the sentiments of the purist, indie podcaster, sheer love of the medium does not pay the bills. Also, when juggernaut organizations like NPR create runaway hits with millions of listeners, you won’t hear their producers or creators thump their chests and proclaim proudly, “No, you go on and keep your commercial revenue and corporate bankrolls. We’re going to keep on podcasting with our USB mic and preamp.”

Truth be told, podcasting has proven itself to be a great way of reaching ...