Chapter 12
Speaking Directly to Your Peeps
IN THIS CHAPTER
Encouraging listener feedback
Starting a discussion group online
Finding conversations on the web
Handling listener feedback, good and bad
Communication can be defined in a multitude of overly complex ways. For the sake of argument (and not to copy each and every dictionary entry we can find), we define the term this way:
The exchange of information between two points.
Note that last part — between two points. To us, this implies a bidirectional flow of information, to and from both parties.
If you've had the pleasure of attending any productivity or team-building seminars (note how well we can say that with a straight face), the presenters drive the message home: Effective communication is not a one-way street.
Over the past few years, podcasting has evolved into a more effective communication method than traditional media (such as radio or television). We all have communication tools at our disposal — email, websites, phone lines — so why do podcast listeners seem to get more involved with podcasting? Two simple reasons: ...
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