Podcasting For Dummies, 5th Edition

Chapter 13

Fishing for Listeners

IN THIS CHAPTER

Getting your podcast ready for advertising

Using paid advertising

Taking advantage of free advertising

Generating buzz about your podcast

There are hundreds of thousands of podcasters. By some estimates, the number of subscriptions exceeds one billion. However, those numbers pale in comparison with the potential audience, which is somewhere in the billions of people worldwide with a broadband internet connection. Although the audience is large, the options for listeners are legion. How do you attract an audience to your podcast?

In this chapter, we show you a variety ways to get a larger listener base. Some cost money; others cost time. By using these methods, you can expose your podcast to the right people at the right time.

Getting Your Podcast Ready for Promotion

Whether you'll be spending money or energy, you need to do some prep work before you start your campaign. Don't rush a promotional campaign — take the time to carefully plan and execute it. Otherwise, you not only waste time and money but may also turn off potential ...