Chapter 7Measuring Success

Before we get into the issue of metrics, head over to Business Week and check out columnist Heather Green’s Blog on Podcasting. Heather also has an iTunes podcast and covers some of the most relevant questions and news regarding podcasting and business.

Now, what is a metric? It’s important to deal with that sticky question first.

I remember my first year working at Honeywell. Within a couple of weeks of starting at the office, the word metrics seemed to be flying all over the place. I had absolutely no clue what it meant and actually Googled it before asking a colleague to explain further.

Metrics are measures of performance.

In simpler words, let’s say you have a course on the catalog on your site and it’s called ...

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