Podcasting Hacks

Build a Great Technology Podcast

Bring technology advice and trends to your listeners, with a cutting-edge technology podcast.

Technology-themed shows can be a lot of fun and can be useful to listeners, but keep in mind that this particular audience will be demanding and smart, and you’ll need to be extremely passionate and informed about your topics if you want to pull this off successfully.

While there is no secret formula, I’ve discovered some things in my podcasting career doing technology-oriented shows that have worked for some reason, at least most of the time.

Raw Is Better

Raw is an odd term, but it’s the one word I think of when I think about the audio shows I do. Technology shows with nontechnical hosts on any medium (TV, radio, and now podcasting) are easy to spot. Usually these shows are hosted by someone who “almost sorta gets it,” but they never sound quite right. Folks in the technology trenches aren’t usually the most polished speakers, but there’s a rawness to what they’re saying that’s genuine and can’t be faked. And just about every subject contains so much minutia that if you’re going to rattle off the benefits of, say, Linux, you better make sure you’ve either spent the last few years banging away at the console or you’re interviewing a Linux expert. This isn’t a top 40 station; it’s a podcast, and it’s meant for a sliver of the population, not for everyone. Your listeners will appreciate the familiar tech-hacker as opposed to the slickster DJ.

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