Chapter 4. Design Professional Slide Looks

Situation today: Everyone is creating his or her own PowerPoint slides. They may use the company background, but frequently it was made by the ad agency by someone who has no idea how to create a background that works in PowerPoint. Most slides do not look professional, and many are unreadable by the audience. Presenters stand up and read their slides, which is an embarrassment for the presenter and the organization.

Key problems:

People spend way too much time creating slides rather than focusing on their real work, such as prospecting for new contacts to grow the business or researching to find the specific compound they need. Most of the slides are text slides. Also, there is no corporate look presented ...

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