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Politics, Ethics and Social Responsibility of Business
book

Politics, Ethics and Social Responsibility of Business

by Usha, Bhanu;Krishna, K. V. Murthy
October 2010
Intermediate to advanced content levelIntermediate to advanced
232 pages
9h 1m
English
Pearson India
Content preview from Politics, Ethics and Social Responsibility of Business
Corporate Social Responsibility
Agenda—Concerns and Issues
Dr Usha Krishna
Chapter 22
‘People are going to want, and be able, to f nd out about the citizenship of a brand, whether it
is doing the right things socially, economically and environmentally.’
Mike Clasper, President of Business Development, Proctor & Gamble (Europe)
LEARNING OUTCOMES
This chapter is about Corporate Social Responsibility Agenda – Concerns and Issues. Through this chapter,
you would gain a number of things.
You will be acquainted with the CSR agenda – policies and practices followed globally.
You would also learn about CSR agenda followed ...
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Publisher Resources

ISBN: 9789332506497