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Politics, Ethics and Social Responsibility of Business
book

Politics, Ethics and Social Responsibility of Business

by Usha, Bhanu;Krishna, K. V. Murthy
October 2010
Intermediate to advanced content levelIntermediate to advanced
232 pages
9h 1m
English
Pearson India
Content preview from Politics, Ethics and Social Responsibility of Business
Index
A
accountability 77, 92, 93, 98–104
coercive 100–102
hard accountability 100
informative accountability 100, 101
informative approach to 99, 101, 102
soft accountability 100
advertising 78, 128, 129, 176, 201
inappropriate 176, 178, 202, 204
meaning 201
quantum 176, 202, 204
unethical aspects of 176, 202, 205
advertisements directed at children 203
bait advertising 204
concealment of information 203
creating stereotypes 203
deceptive message 202
exaggerated claims 202
misrepresentation or omission 202
psychological appeals 203
puffery 202, 203
use of sex appeals 204
a ...
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Publisher Resources

ISBN: 9789332506497