Paradox of Choice
Constantly choosing all the time between all possible alternatives creates anxiety and disturbs our focus. We have too many choices, too many decisions, and too little time to do what is really important. Choosing creates anxiety, and evaluating alternatives steals time and focus.[22]
Still, we want to do the most important thing all the time. When our environment changes in a way that affects the value of what we’re currently doing, we should want to embrace this change and perhaps change our priorities.
We must limit the occasions where we’re forced to sort or allocate priorities, in other words, choosing our current activity. ...
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