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Portable Video, 6th Edition by Edward J. Fink, Norman Medoff

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Preproduction and Production

Some clients who ask to have video projects produced think it should take much less time than it actually does. Some think, “We need a 30-minute tape of a performance, so maybe it might take only an hour or two. Enough time to set up, shoot, pack up, and maybe do a little bit of editing.” In professional video, a little bit of experience goes a long way. People who have produced video know that shooting is just a part of the three-stage process of making professional videos, which includes preproduction, production, and postproduction.

Making a high-quality video program is not something you can do on the spur ...

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