January 2001
Beginner
213 pages
4h 8m
English
Content preview from Positioning: The Battle for Your MindBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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2The assault on the mind
As a nation we have fallen in love with the concept of “communication.” (In some grade schools “show and tell” is now being called “communication.”) We don’t always appreciate the damage being done by our overcommunicated society.
In communication, more is less. Our extravagant use of communication to solve a host of business and social problems has so jammed our channels that only a tiny fraction of all messages actually gets through. And not necessarily the most important ones either.
The transmission traffic jam
Take advertising, for example. With only 6 percent of the world’s population, America consumes 57 percent of the world’s advertising. (And you thought our use of energy was extravagant. Actually, we consume ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.