4Those little ladders in your head

To better understand what your message is up against, let’s take a closer look at the ultimate objective of all communication: the human mind.

Like the memory bank of a computer, the mind has a slot or position for each bit of information it has chosen to retain. In operation, the mind is a lot like a computer.

But there is one important difference. A computer has to accept what you put into it. The mind does not. In fact, it’s quite the opposite.

The mind rejects new information that doesn’t “compute.” It accepts only that new information which matches its current state of mind. It filters out everything else.

You see what you expect to see

Take any two abstract drawings. Write the name Schwartz on one and ...

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