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GO UPSTREAM

To truly change the world, try to tackle the underlying problems that cause people to need quality products and services.Don’t focus solely on production, delivery, and profits.

One night during the late 1990s, when I was working at a pediatric intensive care unit (ICU) in Syracuse, New York, ambulances brought in four young victims of a house fire. As the ICU physician on call, I ran down to the emergency room to help. I arrived to find an absolutely horrific scene, one that haunts me to this day. Four young girls—all sisters—lay on gurneys in the trauma room, badly burned and either dead or dying. Members of our team tended to them, doing everything possible to save them.

For the next 30 or 40 minutes, I worked frantically to ...

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