CHAPTER FOUR
Mastering Your Own Voice
The Most Powerful Leadership Cue
Dominance by one person or group over others turns out to be based on something much more mysterious than the obvious things you might imagine, like muscle power or the size of one’s military arsenal. It turns out that humans emit low-frequency sounds that align with a leader’s similar signals. We are largely unaware—consciously—of what’s going on. This chapter will explore the mysteries of social dominance and sound. I’ll share the findings of Stanford Gregory and Timothy Gallagher, whose path-breaking work on presidential elections first revealed the significance of these subsonic signals. You’ll learn how to use your voice to take control of the room, the meeting, or ...
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