Chapter 1

The First Impression

Business etiquette is the art of knowing how to behave in a given situation and knowing how to interact with people. Etiquette is the guideline for knowing how to behave appropriately in all situations. Good manners make good business. It is not enough to know your company and product well. You must also know how best to meet people and make introductions, how to dress for the occasion, how to use your business cards properly, and how and what to gift, among other things. Your knowledge encompasses your leadership style, your communication, and your behavior in different business settings. Good manners are not optional; they are essential tools you must use every day. Improve your skills if you wish to advance, ...

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