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Power in Business Relationships
book

Power in Business Relationships

by Dariusz Siemieniako, Maciej Mitręga, Hannu Makkonen, Gregor Pfajfar
July 2022
Intermediate to advanced content levelIntermediate to advanced
128 pages
4h 9m
English
Routledge
Content preview from Power in Business Relationships

Introduction

DOI: 10.4324/9781003095934-1

The concept of power occupies a central position in various academic literature. From the perspective of business-to-business marketing and inter-organisational relationships, an extensive body of research exists (e.g. Shamsollahi et al., 2020). This research has explicated how power shapes actor-to-actor interaction, the development of the mutual relationship and relationship outcomes (Cowan et al., 2015; Cox, 2001). The research has provided tools and perspectives that imply practical relevance for managers in analysing different types of opportunities and threats with the company either being a potential power source or a power target. However, in modern business practice where companies are ...

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Publisher Resources

ISBN: 9781000685534