Chapter 1

Selling in the New Millennium

Several years ago I recorded a tape cassette program called Secrets of Power Negotiating. To my delight and surprise, it became one of the best selling tape programs of all time. Because of that, sales managers across the country started calling me to come to their company and teach their salespeople how to use Power Sales Negotiating to raise their profit margins and close the sale even against lower-priced competition.

From the giants such as IBM, Xerox, Procter and Gamble, Merck Pharmaceuticals, Abbott Drugs, and General Foods to the smallest entrepreneurial startup companies, I've had a great time teaching, but what is more important, I've learned a great deal about salespeople, buyers, and the ongoing ...

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