3WHY PEOPLE BUY FROM YOU
A good friend of mine who’s a professor at a college in New York invited me to come to one of his classes. I arrived a bit early and we sat in his office, sipping coffee and talking. Finally, it was time to go to class.
We went down the hallway and into a large lecture hall. There must have been 200 or so students, lounging in their chairs, some of them busily texting on their phones, others chattering to one another, some propped against one another quietly snoring. A few of them even looked as though they were studying. I dropped into a seat at the back of the hall, while the professor made his way to the lectern.
I expected once he got there that he’d have to blow a whistle or an air horn or something to get everyone’s ...
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