11ALIGNING YOUR GOALS WITH YOUR CUSTOMER
Some of you who are older—or possibly those of you whose parents read to them a lot when they were kids—may remember the story of Androcles and the Lion. (If you don’t remember it, take a quick detour to Wikipedia and refresh your memory.) The story was also the topic of a play by George Bernard Shaw, but I remember hearing it as a little kid from my mother.
The story, in brief, is that Androcles, a meek tailor living in Rome during the first century A.D., was wandering around in the woods one day—when he came across a lion with a thorn stuck in his paw. Now, most people, seeing a lion in considerable pain and consequently with a short temper even for a lion, would have turned around and quickly walked ...
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