Chapter 5 Story power … inspire me

We live in a world bloated with information yet starved of inspiration. We suffer from an inspiration famine. Yet all the research tells us that people crave authenticity and connection. Storytelling gives leaders and businesspeople the ability to connect authentically and to move people to action.

Story power inspires your audience to both action and desire. Storytelling is an ancient yet also a contemporary tool that, if practised authentically and purposefully, can deliver powerful results. All religious belief systems, cultures and societies, past and present, use stories as a mode of influence. As humans, we are hardwired to tell stories and to listen to them.

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