Chapter 10 Humour power … why so serious?

Two English shoe salesmen were sent to Africa in the early 1900s to assess potential market opportunities there. Each sent a telegram back to their boss in Manchester. The first wrote, ‘Situation hopeless. They don't wear shoes'. The other enthused, ‘Glorious opportunity! They don't have any shoes yet'.

This anecdote, shared by Benjamin Zander at the start of his TED talk, has the audience roaring with laughter. Zander then links it to his message: that some people think classical music is dying while others see it as thriving.

Zander is passionate about classical music, but he knows that many of his audience will probably roll their eyes at the very mention of it. So he ...

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