Power Play

Fierce power

at a glance

• Fierce power is expressing fearlessly who we are and having the courage to be a positive role model. It is the mother lode of all influence.
• The foundation of fierce power is our values. Values manifest in behaviour. Behaviour is values in action; it stress-tests values. Words (what we say) are the bridge between values (what we believe) and behaviours (what we do).
• Fierce power must be based on authenticity and integrity. Values-based influence, demonstrated through our words and behaviour, can make us a powerful role model.
• Embracing fierce power can cause our worst demons to surface — are we good enough? The dark side of living with and through values is that we can be judgemental of others.
• Starbucks CEO Howard Schultz embodies fierce power. He is brave enough to champion causes treated as taboo by most corporate CEOs, such as gun control and gay marriage, yet far from spelling corporate suicide, this leadership appears to have only boosted Starbucks' bottom line.

Focus	Attitude
Authentic	Integrity
Impact	Action
Seismic	Role model

Chapter 12 Fierce power … fiercely being you

Casablanca ranks on list after list of favourite movies of all time. The story goes that initially the producers had wanted to cast Ronald Reagan, who was contracted to the studio, but due to unforeseen circumstances they ended up casting Humphrey Bogart. The film works because Bogart plays Bogart, and no one does that better than Bogie himself.

To be ...