Chapter Two. Step Two: Profile Your Audience
“Before I begin, I’d just like to make it known that I didn’t volunteer to do this presentation.”
“The best audience is intelligent, well educated and a little drunk.” | ||
| --ALBEN W. BARKLEY | ||
Audiences range from the overwhelmingly supportive to the actively hostile. Presenting to a hostile group requires a very different persuasion strategy from presenting to a supportive audience.
Analyzing Your Audience
Tailor Your Strategy
There are at least six different types of audiences and each one requires a different persuasion strategy.
The ...
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