Chapter Two. Step Two: Profile Your Audience
“The best audience is intelligent, well educated and a little drunk.”
|--ALBEN W. BARKLEY|
Audiences range from the overwhelmingly supportive to the actively hostile. Presenting to a hostile group requires a very different persuasion strategy from presenting to a supportive audience.
Analyzing Your Audience
Tailor Your Strategy
There are at least six different types of audiences and each one requires a different persuasion strategy.