Chapter Two. Step Two: Profile Your Audience

Step Two: Profile Your Audience

“Before I begin, I’d just like to make it known that I didn’t volunteer to do this presentation.”


“The best audience is intelligent, well educated and a little drunk.”


Audiences range from the overwhelmingly supportive to the actively hostile. Presenting to a hostile group requires a very different persuasion strategy from presenting to a supportive audience.

Analyzing Your Audience

Tailor Your Strategy

There are at least six different types of audiences and each one requires a different persuasion strategy.

The ...

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