Chapter Three. Step Three: Map and Structure Your Story

Step Three: Map and Structure Your Story

“Always start your presentation with a joke, but be careful not to offend anyone! Don’t mention religion, politics, race, money, disease, technology, men, women, children, plants, animals, food...”

 

“A speech is like a love affair: Any fool can start one but to end it requires considerable skill.”

 
 --LORD MANCROFT

The art of presenting is the art of storytelling. What the ancient philosophers called rhetoric is storytelling.

The classic three-part framework—(1) tell ’em what you’re going to tell them; (2) tell ‘em; (3) tell ’em what you’ve told them—has always been the staple structure for a great ...

Get Power Points!: How to Design and Deliver Presentations That Sizzle and Sell now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.