Chapter Three. Step Three: Map and Structure Your Story

Step Three: Map and Structure Your Story

“Always start your presentation with a joke, but be careful not to offend anyone! Don’t mention religion, politics, race, money, disease, technology, men, women, children, plants, animals, food...”


“A speech is like a love affair: Any fool can start one but to end it requires considerable skill.”


The art of presenting is the art of storytelling. What the ancient philosophers called rhetoric is storytelling.

The classic three-part framework—(1) tell ’em what you’re going to tell them; (2) tell ‘em; (3) tell ’em what you’ve told them—has always been the staple structure for a great ...

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