Chapter Three. Step Three: Map and Structure Your Story
“Always start your presentation with a joke, but be careful not to offend anyone! Don’t mention religion, politics, race, money, disease, technology, men, women, children, plants, animals, food...”
“A speech is like a love affair: Any fool can start one but to end it requires considerable skill.” | ||
| --LORD MANCROFT | ||
The art of presenting is the art of storytelling. What the ancient philosophers called rhetoric is storytelling.
The classic three-part framework—(1) tell ’em what you’re going to tell them; (2) tell ‘em; (3) tell ’em what you’ve told them—has always been the staple structure for a great ...
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