Power Points!: How to Design and Deliver Presentations That Sizzle and Sell

Chapter Ten. Bullets, Bullets, and More Bullets: How to Write, Use, and Lay Out Compelling Text

“You have been accused of cruel and abusive behavior. Is it true you made your staff sit through a PowerPoint presentation?”

	“You can stroke people with words.”
	--F. SCOTT FITZGERALD

PowerPoint slideshows that consist of endless bulleted text are persuasion killers. Nevertheless, text can be used artfully and persuasively.

However, it doesn’t matter how elegant or impressive your type is if your text is not readable.

Terrific Text

The most common PowerPoint presentation is largely text. The way you format and present your text will have a big impact on your ...